Chances are you’ve had to demonstrate that marketing is an investment – not an expense – to a skeptical non-marketer who has control over the budget. Whether you’re working with clients at an agency, or C-Suite managers, demonstrating how your marketing initiatives advance core business objectives is the quickest way to create buy-in. Zach will discuss how to identify which business objectives are driving decision-making, how to construct reports that create long-term buy-in, plus how to develop and maintain marketing alignment.
Zach Nelson, Managing Member, WellSpring Marketing
After five years in a corporate marketing department and more than 15 years of “marketing” politicians to Nebraskans, Zach decided to hang his own shingle and started WellSpring Marketing at the end of 2018. Today, WellSpring Marketing is a nationwide fractional marketing firm mainly working with service-based B2B clients. Zach is a certified SCORE counselor and frequent educational presenter for the U.S. Small Business Administration’s marketing workshops.
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